The Challenge:
In 2022, Slalom, a global business and technology consulting company, wanted to promote the brand as a leader in Generative AI solutions and build a pipeline of customers and prospects.
The Solution:
“Impossible? That was yesterday.”
This pioneering campaign showcased custom generative AI artwork created by Midjourney's early releases. The power and potential of generative AI were shown, not simply told, at major conferences such as Dreamforce and Re:Invent, sparking conversation and fueling leads.
My Role: Creative Direction / Midjourney-assisted art / Design and copy collaboration