The Challenge:
Just weeks before Super Bowl 2018, T-Mobile decided they were ready to introduce their new tagline “Are You With Us?” to the world.
The Solution:
In just two weeks, we wrote a script, cast Kerry Washington, auditioned 100 babies and broadcasted #LittleOnes during the 2018 Super Bowl. The TVC and social campaign featured a diverse cast of babies and a call to action to make the world a better place through equality.
My Role: CD / On set direction / Script writing