The Cheezburger Network is the birthplace of the LOLcat and one of the world’s largest online humor publishers, with an audience of 16 million. As Creative Director, I collaborated with C-suite leaders on branding, product strategy, marketing, and content creation. I also led full-scale redesigns, created new desktop and mobile products, and led a team of designers and copywriters to pitch and produce editorial and advertising solutions.
I also looked at A LOT of cat pics.
MEME-MAKER PHOTO APP
At Cheezburger, we created a fun photo-based meme-maker ap to encourage our users to be comedy creators.
CONTENT MARKETING CAMPAIGNS
I helped conceptualized, pitch, write and design branded content to fit seamlessly into the Cheezburger network. Clients included Toyota, Dreamworks, Hertz, GEICO, Proctor & Gamble, Cadbury, and IKEA. For example, Hertz On Demand wanted to spread awareness of their lower age-limits for car rentals. Our solution was to create a series of images poking fun of age restrictions. Dreamworks was looking to promote their new movie The Croods starring a sloth, so we created a section of the network devoted to funny sloth memes.
INTEGRATED ADVERTISING OFFERINGS
I also collaborated with Cheezburger’s VP of Sales to conceptualize and develop a new suite of integrated ad options for Cheezburger’s new website and mobile products. I co-wrote, designed and illustrated a 25-page playbook for the Sales team to take out in the field.