The Challenge
In 2021, Slalom, a global business and technology consulting company, sought to promote its AI practice as distinctly human-centric and grounded in responsibility. The campaign also needed to generate internal excitement and support Slalom’s investment in employee training and enablement, making AI feel approachable, empowering, and accessible.
The Solution
“AI for ALL” is a bold, unconventional campaign that reimagined how AI is presented in the B2B space. Rather than leaning on sleek tech visuals and dense engineering jargon, the creative direction embraced vibrant, playful collages and warm, inclusive language. The campaign reframed AI as a tool for human empowerment, inspiring people to explore its potential responsibly, creatively, and confidently.
The Result:
The “AI for All” campaign and multi-city tour resulted a 2,380% return on marketing investment.
My Role: Creative Direction / Design and Copy Collaboration