The Challenge:
Pitch social concepts leveraging talent and sets from a T-Mobile TVC shoot leveraging talking dogs!!! Key messaging: “Verizon’s network is old and built for telephone calls, not data. Get on T-Mobile’s newer, faster, and unlimited LTE network.”
The Solution:
A series of buzzworthy humorous images/videos memes showing off how our best friend would use unlimited data.
My Role: CD / Script / On set Direction
Examples:
● Dog on Tinder. Swipes right two times then swipes left on a cat
● Dog bored scrolling through infinite Facebook posts about his friend’s new babies "(puppies).
● Dog laughing at “LOL humans” meme videos
● Dog calls a Lyft driver to take him to the park
● Dog looking at an Instagram full of photos of toilet bowls