I’m a flexible creative director who is comfortable wearing many hats—from art direction to copywriting to client engagement. Don't ask me to wear a fedora though. I know my limits.
I am the Global Creative Director of Slalom, a technology consulting company, where I lead the creative studio. Over the years, I’ve led teams to many wins, including two Super Bowl broadcast commercials and many successful OOH/social media/event campaigns. I've pitched 360 integrated campaigns, written scripts, art-directed videos/animations/photoshoots, lead website design overhauls, branded companies, and more. I feel very lucky to have collaborated with so many exceptional people.
My client roster includes T-Mobile, the Seattle Department of Transportation (SDOT), Virginia Mason Medical Center, The Bill & Melinda Gates Foundation, iVillage, Penguin Group, Cheezburger, Geico, American Express, Microsoft, 1800Flowers, Seventeen, and more.
I love working in a wide range of genres, from comedy to drama. I also love teaching. I am a former New York University Adjunct Professor in graphic design and conceptualization.
PROJECTS OF NOTE:
• Led the redesign of the Slalom brand in 2021/2022
• Conceptualized, scripted, and creative directed an "AD WEEK TOP 5" Super Bowl 2017 broadcast commercial : T-Mobile, #NSFWireless starring Kristen Schaal
• Developed co-branded campaigns in partnership with AWS, Microsoft, Salesforce, and Google.
• Led creative teams on many multi-platform T-Mobile campaigns including #FeeFace, #GetOutoftheRed, #TMobileTuesdays, Holiday, T-Mobile ONE
• Conceptualized, scripted, and creative-directed multiple short-form digital videos featuring talent such as Ariana Grande and comedian Eric Andre. Directed A-list talent on set (Justin Bieber, Nick Cannon, Martha Stewart, Snoop Dogg, Nicki Minaj, and a talking dog!)
• Authored and illustrated a book published by HOW Books, “Design Funny: A Graphic Designer’s Guide to Humor”