The Challenge:
Come up with a memorable social campaign to spread the word that Verizon customers can leave Verizon, switch to T-Mobile, and have their phones paid off!

The Solution:
It’s time to GET OUT OF THE RED.
When it comes to finances, everyone knows that red is where you don’t want to be. It’s the universal color for debt - a concept cell phone customers are all too familiar with. It just happens that RED is also the color for T-Mobile’s biggest competitor Verizon.

It’s never been easier for Verizon customers to #GetOutoftheRed and save money while getting better service with the Un-carrier.

My Role: CD / copy / script writing

Example copy:

You’ve been wanting to #GetOutoftheRed. And now you can! Switch + Keep your phone + We pay it off!