The Challenge:
Create a social campaign that leverages the talent of Nick Cannon for T-Mobile’s 2018 Holiday campaign. Differentiate T-Mobile around the holidays to capture interest, drive traffic and emphasize “buy one, get one free” offers.
The Solution:
“Holiday TWOgether” starring Nick Cannon as “St. Nick” A social series of playful shareable content that shares the offer.
My Role: CD / On set direction
On set with Nick Cannon