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The Challenge:
Just weeks before Super Bowl 2018, T-Mobile decided they were ready to introduce their new tagline “Are You With Us?” to the world.

The Solution:
In just two weeks, we wrote a script, cast Kerry Washington, auditioned 100 babies and broadcasted #LittleOnes during the 2018 Super Bowl. The TVC and social campaign featured a diverse cast of babies and a call to action to make the world a better place through equality.

My Role: CD / On set direction / Script writing

Super Bowl 2018 <BR> Broadcast Commercial

Super Bowl 2018
Broadcast Commercial

Outtakes featured on social!

Outtakes featured on social!