Super Bowl

Unlimited Moves
Justin Bieber

The Challenge:
Develop a social campaign to support the #UnlimitedMoves with Justin Bieber TVC campaign.

The Solution:
Shoot and edit original GIFs, videos and photos featuring Justin Bieber with Terrell Owens and Rob Gronkowski

Sponsor the #UnlimitedMoves in social media, helping Justin pick his favorite fan-submitted TD dances and RTing them to his 91M followers.

My Role: CD / Talent video directing

Example posts:

We’re back for the Big Game with the best – meet our all-star team. #UnlimitedMoves –with Justin Bieber, Terrell Owens and Rob Gronkowski

Big Game, big moves. Show us your best #UnlimitedMoves & @JustinBieber will RT his fave.

Is your touchdown dance 🔥? Post your video using #UnlimitedMoves, @JustinBieber might just RT.

Super Bowl

Super Bowl

A series of GIFs featuring Justin Bieber.