The Challenge:
The Virginia Mason Cancer Institute wished to generate awareness of their deliberate and innovative approach to cancer and increase confidence in their quality of care .
The Solution:
”Roads to Survivorship” is a 360 campaign (video, radio, digital, social, bus ads) that shows—no matter where patients are in their cancer journey—Virginia Mason’s care empowers patients to feel confident and in control. We captured the emotional journeys of patients, their loved ones, and their doctors, and speak to the strengths of Virginia Mason’s integrated treatment approach—and its impact on real people’s lives.
My Role: CD / Video Director / Script writing