The Challenge:
Open Runway, an innovative crowd-sourced e-commerce site where the customers design and purchase their own shoes and handbags, needed a visual identity as well as a website and an online fashion design digital tool.
The Solution:
A sophisticated brand built from the ground up that blends the high-end with the handmade. Deliverables included UX wireframes, logo with style guide, website and an interactive Flash-based application that allows users to design (and buy!) unique shoe and bag designs they create themselves.
My Role: Branding / Design / UX