The Challenge:
While consumers understood T-Mobile had improved its coverage, they still didn’t understand how it affected them personally. Hearing vague notions of “expanded coverage” wasn’t moving the needle.
How can we show how T-Mobile delivers coverage and connectivity equal to Verizon, with the freedom that only the Un-carrier can offer?
The Solution:
Go big across multiple platforms with one engaging and memorable testimonials-driven campaign. Our 18 episode digital docu-series travels the country featuring fascinating personal stories of real customers demonstrating the strength of the T-Mobile Network. Cities: Atlanta, Baltimore, Washington DC, Los Angeles and Dallas
My Role: CD / Video Director