The Challenge: Create a social campaign starring comedian Kristen Schaal for the T-Mobile ONE campaign. What began as a social video, turned into a broadcast commercial aired during the Super Bowl. Find out how it happened.
The Solution: Connect with customers that enjoyed the “Punished” TVC with custom-crafted tweet responses featuring Kristen Schaal GIFs. Release a social video “Not Safe for TV” version of the “#NSFWireless” broadcast video where Kristen calls Verizon customer service because she’s been a naughty customer. Things get weird quick.
My Role: CD / Script writing / Copywriting
Agencies: Laundry Service / Publicis / Arts & Sciences
(From Kristen) @Verizon overages hurt so bad. Do you punish your customers that way, @TMobile? #NSFWireless
(From TMobile to Kristen) Sorry @KristenSchaaled, we don't take pleasure in overages. #NSFWireless
Into Verizon’s taxes and fees? Ouch. #NSFWireless #TMobileONE