The Challenge: Develop a social campaign to support the #UnlimitedMoves with Justin Bieber TVC campaign.
The Solution: Shoot and edit original GIFs, videos and photos featuring Justin Bieber with Terrell Owens and Rob Gronkowski
Sponsor the #UnlimitedMoves in social media, helping Justin pick his favorite fan-submitted TD dances and RTing them to his 91M followers.
My Role: CD / Talent video directing
We’re back for the Big Game with the best – meet our all-star team. #UnlimitedMoves –with Justin Bieber, Terrell Owens and Rob Gronkowski
Big Game, big moves. Show us your best #UnlimitedMoves & @JustinBieber will RT his fave.
Is your touchdown dance 🔥? Post your video using #UnlimitedMoves, @JustinBieber might just RT.
A series of GIFs featuring Justin Bieber.